FlowLeads press kit
Everything journalists, podcast hosts, and analysts need to cover FlowLeads — boilerplate, founder bio, data talking points, and brand assets. For interviews, embargoed data, or custom comment, email hello@flowleads.co.za — we aim to respond within 24 hours.
Company boilerplate
FlowLeads is a South African home-services lead-generation platform that matches homeowners with verified local professionals across solar, plumbing, electrical and security installation. Every niche is gated to its statutory regulator — SAPVIA for solar, IPSASA for plumbers, the DEL Wireman register for electricians, PSiRA for security installers — so homeowners only ever talk to legally compliant partners. Solar quotes are powered by PVGIS v5.2 satellite irradiance and live municipal tariff schedules; trades enquiries run through a 6-step structured questionnaire with AI scoring before delivery. Founded in 2026 by Pieter Muller and based in Durban, FlowLeads is free for homeowners and earns referral fees from partners — disclosed transparently on every page.
Quick facts
| Founded | 2026 |
|---|---|
| Headquarters | Durban, South Africa |
| Sector | Home-services lead generation |
| Target market | Residential solar, plumbing, electrical, and security — South Africa |
| Cities covered | All 9 SA provinces |
| Data sources | PVGIS v5.2 satellite irradiance + NERSA / municipal tariff schedules (solar) · structured qualification + AI scoring (trades) |
| Partner network | SAPVIA, IPSASA, DEL Wireman register, PSiRA — all gated to statutory regulator |
| Stack | Next.js 14 (Vercel), FastAPI + Celery (Pi self-hosted), Neon Postgres, Cloudflare |
Founder & spokesperson
Pieter Muller is the founder of FlowLeads, a Durban-based home-services quote platform for South Africa. A software engineer by background, he built FlowLeads to give SA homeowners honest, data-backed matches with verified local professionals — across solar, plumbing, electrical, security installation and the trades that follow. Every niche on the platform is gated to its statutory regulator (SAPVIA, IPSASA, the DEL Wireman register, PSiRA), so homeowners only ever talk to legally compliant partners.
Story angles & talking points
Ready-to-quote stats and angles. Numbers refresh on a 24-hour cadence — for the latest, hit hello@flowleads.co.za.
FlowLeads ranks all 50 SA cities by payback period using PVGIS v5.2 satellite irradiance and live municipal tariffs. Tariff matters more than sun — Cape Town has the highest residential tariff in SA, and that drags payback below most northern cities.
Mid-market price excluding battery, derived from FlowLeads' tracked installer benchmarks. With a 5 kWh LiFePO4 battery the same system runs R130k–R140k.
SAPVIA for solar, IPSASA for plumbers, the DEL Wireman register for electricians, PSiRA for security installers, NHBRC for structural work — each trade has its own statutory body. FlowLeads is the first SA platform to gate every niche to its regulator at sign-up, removing the bottom tier of unregistered operators before any lead reaches a homeowner.
FlowLeads runs every enquiry through a 6-step structured questionnaire and AI scoring before a partner ever sees it. Window-shoppers, rent-to-own enquiries, and out-of-area requests are filtered. Partners pay per delivered lead — not per click — which keeps the incentive aligned with quality.
Brand assets & data
- FlowLeads logo (PNG, transparent)
- FlowLeads logo (web manifest)
- Calculation methodology (solar)
- Solar affordability — by province
- Plumber landing page
- Electrician landing page
- Security installer landing page
- Full sitemap
Need a higher-resolution logo, custom dataset, or chart export? Email hello@flowleads.co.za.
Recent coverage
We'll list press hits here as they go live. To request a quote, embargoed data, or a 1:1 with the founder, email hello@flowleads.co.za.
Want raw data for your story?
We can pull custom city, province, or system-size cuts within 24 hours.
Email hello@flowleads.co.za